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Shrewsbury dealership evolution

Plans for the new Shrewsbury dealership

UPDATE, DECEMBER 13, 2010: REFURB COMPLETE!

A major refurbishment of the Shrewsbury Shukers dealership will be taking place from October 18th, 2010, which is hoped to be of great benefit to Shukers' visitors.

The new plans (see picture right) see huge interior changes, which will essentially open up the current showroom into a single area.

The eight-week long refurbishment will take place from October 18th, and will see a complete transformation of the dealership. We're following a 21st-century plan which will see Shukers realise the future vision of the Land Rover brand.

The Showroom will be designed with ergonomics, aesthetics and technology in mind, and this will allow us to present the vehicles in the manner in which Land Rover see them represented, with the new vehicles being part of a greater vision of a technologically sound, futuristic vision whilst maintaining Euro global standards.

We've worked hard to make the whole dealership much more accessible, by moving key areas such as parts, service and sales into one single point, giving our team a greater feeling of one-ness.

Vernon Hogg, Managing Director

The new layout sees the service desk moving to the entrance, with a 'meet-and-greet' waiting lounge adjacent. The new waiting lounge features drinks facilities, a children's play area, and Wi-Fi enabled work areas for business clients.

The interior is to have a complete rebrand and facelift, with the existing styles, colour schemes and layouts being impacted. Not only will this provide a fresh new look, but will also take advantage of the space available.

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Pictured below is the Ludlow dealership, which has already undergone the rebranding, and Shrewsbury's dealership is set to follow the same style.

In addition to the interior changes, there are plans to change the external layout too. Courtesy parking will now be under the main canopy areas, meaning customers no longer have to wait under inclement skies when checking in for servicing. This impacts everyone, including disabled users and families who in the past have had to change car seats from one vehicle to another in the pouring rain.

The poor weather conditions earlier this year had a major impact on this decision, and factored heavily on the planning process.

As always, Shukers are putting the customer first, and with these new changes to the current disjointed parking, service areas and courtesy collection areas, the dealership only reinforces that dedication.

Here's how things are going so-far: