Hyundai and Discovery are releasing A Better Way, a series of documentary shorts that focuses on the pioneering spirit that enables technological breakthroughs in zero-emission mobility.
The series sees Swiss explorer, environmentalist, and Hyundai brand ambassador Bertrand Piccard explore the vision, reality, and perceptions around the zero-emission mobility of the present and the future.
The episodes will be released across Discovery’s broad global network of brands and digital platforms, including distribution via NowThis, Seeker and Eurosport starting March 29 at 8 pm CET. The partnership will also see Eurosport and Hyundai Motor release motorsport content in collaboration with PURE ETCR – the world’s first all-electric multi-brand touring car championship, set to launch in June – organised by Eurosport’s event management and promotion division, Eurosport Events.
"Hyundai is truly a pioneer in electric mobility, including our research into fuel cell technology which began nearly twenty years ago. Today, the unrivalled diversity of our product line-up shows how our efforts have come to fruition. This documentary really showcases our pioneering spirit, focusing not just on our goals for the future, but also what we’ve already accomplished. With the great strides we’ve made in advancing zero-emission mobility, Hyundai has really proved that there is a Better Way to make progress."
Vice President Product & Marketing at Hyundai Motor Europe
The idea for the series came from a desire to inform and inspire people about the mobility revolution, with a particular focus on fuel cell technology – one of Hyundai’s biggest areas of expertise. The viewer has a chance to meet the creative visionaries driving forward electric mobility, learn about real-world applications of hydrogen fuel cell technology in Switzerland today, and have their perceptions challenged by encountering zero-emission vehicles in one of the most demanding fields: high-performance motorsport.
The company partnered with world-record holder and Swiss environmental enthusiast Bertrand Piccard to tell the story through his expert perspective and to meet with other pioneers who share their vision.
The first episode is filmed in Lausanne, Switzerland, on the shores of Lake Geneva. It is also the home of the Solar Impulse Foundation, an organisation founded by Piccard dedicated to finding profitable solutions to environmental problems. In this three-minute video, Piccard meets with the pioneers behind Hyundai’s future mobility revolution: Michael Cole, President and CEO of Hyundai Motor Europe, and Dr.-ing Saehoon Kim, Executive Vice President and Head of Fuel Cell Center at Hyundai Motor Group. The episode begins with the visionaries sharing their thoughts on the energy future, and ends with Piccard taking a ride in the all-new IONIQ 5 around the stunning Swiss scenery – becoming the first person in Europe to test the ground-breaking new EV.