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  • Following a trial period and a staged rollout Jaguar Land Rover UK has expanded its online sales offering in light of Coronavirus restrictions so that customers can browse, build and order online from the safety of their own home
  • Enhanced online capability, coupled with a suite of remote services give Jaguar and Land Rover UK customers ultimate convenience and flexibility
  • Since the trial went live on the Jaguar and Land Rover UK websites in May 2019, over 3.3 million shoppers have taken part in the online experience
  • Virtual showrooms and remote concierge services ensure the protection of customers and staff whilst maintaining the highest levels of care and personal attention

Jaguar Land Rover UK is expanding its online and remote retail capabilities to offer customers more flexibility than ever during the Coronavirus outbreak. A range of digital sales services have been gradually rolled out over the past year, offering buyers part exchange valuations, finance quotes, finance applications and online reservations.

Since May 2019, Jaguar Land Rover UK has offered the opportunity for people using the online configurator to purchase the vehicle they’ve built at the click of a button. The trial began with just 5% of users and has gradually been made available to 100% of users on the Jaguar and Land Rover UK websites. Now, with UK retailers closed to prevent the spread of Coronavirus, Jaguar Land Rover UK’s online services are being expanded and honed to offer buyers ultimate flexibility and convenience.

Data gleaned during the initial trial period reveals that 3.3 million people have taken part in the online sales journey already, the very first vehicle ordered through the service was a £119,000 Range Rover and a higher proportion of buyers were female, compared with traditional retailer sales.

Online customers configuring their new vehicle go through the usual process of picking their engine, trim level and options – across any Jaguar or Land Rover model – before being invited to purchase the vehicle. Offered the option of cash payment, Personal Contract Purchase or Hire Purchase, buyers are given the opportunity to get a valuation on their current vehicle for part exchange, to make a finance application and to put down a deposit. Customers opting for finance plans can see how much extra per month will be added or removed to their plan if they choose to add or remove options, Jaguar Land Rover being the first manufacturer to provide this feature.

Offering even greater choice, customers can either configure a brand-new vehicle, or browse stock available throughout the UK retailer network. To help inform customers, new virtual showrooms have been created with video presentations to showcase all Jaguar and Land Rover models. Phone and video sales appointments are available so that customers can talk directly to specialist consultants to answer questions and discuss specific needs, removing the need to visit a showroom.

Jaguar and Land Rover retailers are also offering tailored services for vehicle deliveries in line with the latest government guidance. Many retailer sites have individual handover bays which have been prepared in line with social distancing and hygiene guidelines and parts of the network are offering delivery options.

Rawdon Glover, Jaguar Land Rover UK MD, said: “Buying a new vehicle may not be the first thing on people’s minds, but for those customers who do want to have a conversation about a new or pre-owned Jaguar or Land Rover, we are here to help. We have been refining our online customer journey for a while and, thanks to the support of our retail partners, we can now provide a comprehensive, convenient and flexible service that is safe for our customers and our staff.”

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About Jaguar Land Rover

Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports saloon and sports car marques.

At Jaguar Land Rover, we are driven by a desire to deliver class-leading vehicles, which will provide experiences our customers will love, for life. Our products are in demand around the globe. In 2018 Jaguar Land Rover sold 592,708 vehicles in 128 countries.

We support around 260,000 people through our retailer network, suppliers and local businesses. At heart we are a British company, with two major design and engineering sites, three vehicle manufacturing facilities, an Engine Manufacturing Centre and soon to be opened Battery Assembly Centre. We also have vehicle plants in China, Brazil, India, Austria and Slovakia. We have seven technology hubs, in the UK these are based in Manchester, Warwick (NAIC) and London. Globally these are located in Shannon, Ireland, Portland, USA, Budapest, Hungary and Changshu, China.

We have a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles as well as continuing to offer the latest diesel and petrol engines.

From 2020 all new Jaguar and Land Rover vehicles will offer the option of electrification, giving our customers even more choice.