This site uses cookies and related technologies for site operation, analytics and third party advertising purposes as described in our Privacy and Data Processing Policy. You may choose to consent to our use of these technologies, or further manage your preferences. To opt-out of sharing with third parties information related to these technologies, select "Manage Settings" or submit a Do Not Sell My Personal Information request.
The International Federation of Red Cross and Red Crescent Societies (IFRC) and Land Rover will today premiere the first of a series of short films showing how local teams are the future of emergency response efforts.
The International Federation of Red Cross and Red Crescent Societies (IFRC) and Land Rover will today premiere the first of a series of short films showing how local teams are the future of emergency response efforts.
The first-of-its-kind four-part series, On the ground: Humanitarians in Action, uses GoPro cameras to capture Red Cross volunteers and local teams helping vulnerable communities around the world in a year of huge challenges. IFRC staff and volunteers used Land Rover vehicles to reach people on three continents – the latest example of a long-running humanitarian partnership.
Each film captures life-changing moments of humanity and crisis, from the streets of Italy, where homeless people are more vulnerable than ever, to the communities still rebuilding their lives after the devastating Australian bushfires in 2020. Local teams also teach life-saving skills to people in remote Mexican communities and support those hit hardest by coronavirus in the UK.
The IFRC’s Facebook Live page today hosts an exclusive premiere of the films, along with a panel discussion titled ‘The future of crisis response is local: how communities stepped up to the pandemic’.
Coronavirus lockdowns, travel bans and other major disruption created a huge need for rapid, effective help. Local medical personnel, health workers and community volunteers all provided care, treatment and support. Recent findings from the IFRC include: