Project Discovery

Land Rover Commissions Global Research Revealing the Importance of Close Family Ties, Curiosity & Exploration

Land Rover publishes the findings of an international research study that looks into the effects of the Covid-19 outbreak on family life. Results from ‘Project Discovery’ reveal three key attributes that help make people more resilient.

Land Rover Discovery Project Shukers New Cars Dealership Retailer
Land Rover Discovery Project

Bear Grylls & Jonny Wilkinson Findings

Global adventurer Bear Grylls was joined by mental health advocate and former England rugby player, Jonny Wilkinson, to launch the findings and discuss what resilience means to each of them.

Close connections with a tight-knit group of friends and family, a hunger to learn new skills and a desire to explore and understand our surroundings are the key attributes exhibited by those participants found to have the highest resilience scores* in the multinational study.

"Project Discovery shows the importance of having a close-knit group of family, friends and work buddies to lean on when things get tough. That community spirit and the ability to get outdoors and explore have been vital ingredients to me to help build resilience."

"It's no surprise this has come out in the research and it's fantastic the Land Rover Discovery is enabling so many everyday family adventures to help us live and thrive when times are tough."



Land Rover Discovery Project Shukers New Cars Dealership Retailer
Land Rover Discovery Project


Just 7% of participants in the study recorded a resilience score rated as ‘high’ overall*, but the ability to cope with challenging situations is something that we can develop over time – which helps to explain why over 65s are twice as likely to be highly resilient than 18-24-year-olds. Nearly a third of all participants returned a ‘low’ resilience score but the findings highlighted the behaviours that are common among those at the other end of the spectrum.

Key among them was the importance of family. More than half of those returning high resilience scores always prioritise time with their family over everything else – 44% higher than people with low resilience. A similar proportion said they liked finding new places to explore, while 72% of highly resilient people find joy in learning new things – 41% higher than people who returned low resilience scores.

National lockdowns and social restrictions have forced communities across the world to change and adapt, with 73% of people in the study beginning a new pastime, exercise regime, hobby or habit since the beginning of the global pandemic last year.

Participants with the lowest resilience scores were the most likely to have started a new activity, suggesting these people were making deliberate changes to address the situation. Indeed, according to Project Discovery, more than half of people (56%) said they have taken more care of their mental health since the beginning of the crisis and 93% of people who began a new activity plan to keep it up in 2021.

In addition, analysis of the findings uncovered the following trends:

School’s out: 86% of people living with under 18s home-schooled last year but highly resilient people are 23% less likely to have had to do this. People with low resilience are 13% more likely to have home-schooled.

Grandparents win: Living with children revealed no link to resilience but 20% of people with high resilience enjoyed regular time with grandchildren when permitted – making them twice as likely to enjoy such contact as those with low resilience.

Spousal support: 67% of highly resilient people live with a partner or spouse – 31% higher than for people with low scores (51%). 61% of participants with medium scores live with their partner or spouse.

How to improve resilience

Analysing the findings of Project Discovery, Professor Sir Cary Cooper recommends the following key steps in developing stronger self-confidence and resilience:

Foster strong relationships – schedule regular catch-ups with friends or colleagues and set aside time for family to make it part of your daily routine.

Set goals and targets to help keep you motivated – it could be anything from a large DIY project to cooking a new recipe every week.

Participate in a regular form of exercise – an appropriate physical challenge will help your mind and body and give you a reason to get outside.

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